In order to grab a person’s attention, to pull it from those small screens in their hands, businesses must begin utilizing new and unique strategies. Gone are the days when the majority of people walk around with their head raised, instead only giving quick glances up, meaning you have literally seconds to grab their gaze; so making the most out of those seconds is incredibly important. Let’s take a quick look at some unique ways a business can grab that attention with signs and other visual graphics.

Get Them To Interact

When thinking about normal signage about a business, it is usually a static thing that hangs out of reach of most people. Why? Make your sign interactive in some form to get people to not only stop at your store when walking past but to also gain a (hopefully) fond memory of your business. Maybe place a cut-out sign in front of your business on your sidewalk that encourages passers-by to take a photo with it, solve some word puzzle, or even add a tear-off coupon. The more unique and creative you can make this sign, the better.

sidewalk sign 1
sidewalk sign 2

Surprise With Something New

People’s gaze is quickly attracted to things that are new to them. If they’ve grown accustomed to seeing, and eventually begin ignoring, your business since it has always been at that location, looking at same – maybe it is time to spice up the outside of your building. Try adding outside graphics to your business; over the whole building, just on windows, or just on doors, to help break up the normal view of your business and re-attract attention. Of course, make your graphics relevant to your business, but also be creative. Make the visuals loud and large.

buisiness wrap 1
business wrap 2

Think Outside the Box

A business’ sign can be so much more than just a boring, one-dimensional thing. With today’s technology, your sign can be created out of almost anything you want – so there is no need to be boring. Want your business name printed on brushed aluminum and have it backlit so it shines at night? No problem. Want your customer to notice your business from an exceedingly far distance? Make it take out from your building and have moving parts. There really is no limit to how cool or unique you could make your sign to grab attention.

unique sign 1
unique sign 2

 

 

Get noticed from the road by employing different strategies to flex your marketing muscle and extend your branding. What are some of the unique ways that you have seen businesses or organizations get attention from the road? To get some inspiration for your own unique sign and graphic ideas, check out our portfolio.