If you’re planning on going to a trade show then you must know how important, and great, of an asset they can be if you can capture the attendees’ eye. For the majority of people at a trade show they have so many different stimuli bombarding them constantly that getting a dedicated moment of time can be quite hard. To help reach as many potential customers as possible you’ll need something that tells a potential customer about your company in as short amount of time as possible. The ideal tool for doing this is a trade show flyer. Take these tips into consideration as you develop your next trade show flyer.
Content, Content, Content
First and foremost you need to define exactly what information you’ll include within the flyer. Trying to design the most eye-catching flyer before you even have the content ready is quite backwards. Above all else the information needs to be center stage. Make sure to mention everything that a potential client would want to know about you.
Colorful
More colorful, but tasteful. With the hustle and bustle of a trade show you’ll need your flyer to be able to stand on its own among the noise and other handouts. Designing your flyer should be a fun project. Go big. Go colorful. Design outside your normal company look and feel to make the flyer look unique. Use colors that contrast or complement your company colors so the flyer still has a professional look and feel. If you know anything about color theory, you might even be able to throw in some color to get a specific emotion out of the reader.
Graphic-licious
You know the mantra, “A picture says a thousand words,” so incorporate some sort of image into your flyer. Choose a striking photo to promote a feeling or to express an idea. Alternatively, you can use graphics in the form of comic strips, cartoon images or artistic representations as your flyer’s focal point.
Another way of using graphics in your flyer is to create an infographic. Infographics, if you don’t know, show statistics and numbers along with graphics to send a message. The vast majority of people do not enjoy reading blocks of text, even if the information is interesting to them. Instead of typing out a couple of paragraphs to get your point across, maybe there is way to do an infographic. Adding images of you and your employees can be useful, if used in good taste.
The Feel of the Flyer
When dealing with a physical medium of communication, like a flyer, you want to make the document physically stimulating. A limp piece of paper is easy to wad up and toss in the trash can on the way out of the trade show or get ripped to shreds. So when the time comes to decide on what paper your flyer will be printed on, take into consideration how durable it will need to be to survive the day.
To give a tactile stimulation to your flyer, you could look into embossing that will stick out in your reader’s mind for being something different than the rest of the marketing materials they received throughout the day. This will increase the chances that your flyer will be read and the content remembered. You can also use textured paper, such as recycled “handmade” paper, which is ideal if you are an eco-conscious company interested in sharing your ‘go green’ message.
Hammer In a Headline
When a person reads your trade show flyer, the first thing they will come to is the headline. Make the typeface big and bold, and don’t be afraid to ask your reader a question to stimulate their interest. Choose short and punchy headlines instead of wordy statements. You only get a few seconds of your reader’s time and attention for the headline, and your goal is to get them to read the flyer in full.
By incorporating tools of the trade into your next trade show flyer, you ensure that your flyer will attract attention and maintain interest. You will be one step closer to your goal of gaining new clients and customers. Contact us today to get started on your next trade show printing. We will assist you in meeting your upcoming trade show exhibitor printing goals.
